# ARJ Labs

> ARJ Labs is Alexander Jefferson's operator studio for useful businesses, original websites, and practical systems.

## Public pages
- https://arjlabs.com/ — studio overview and strongest live proof
- https://arjlabs.com/ventures — four current venture lanes
- https://arjlabs.com/websites — ARJ Labs Web Studio offer
- https://arjlabs.com/work — representative work for Latchcrate, Epic Stays Marketing, Cennami Contracting, and The Bear's Den
- https://arjlabs.com/esm/ — Epic Stays Marketing overview and commercial offer
- https://arjlabs.com/esm/growth-stack — exact five-step deliverables across channels, pricing, direct presence, guest capture, and social
- https://arjlabs.com/esm/how-it-works — audit, build, launch, and 28/60/90-day improvement process
- https://arjlabs.com/esm/proof — live hospitality work and explicit evidence boundaries
- https://arjlabs.com/esm/fit — qualification criteria and property-assessment inputs
- https://arjlabs.com/esm/pricing — setup, monthly management, direct-booking fee, comparisons, and ownership FAQ
- https://arjlabs.com/websites/stack — How We Build: production tools, quality controls, and roadmap
- https://arjlabs.com/about — studio approach and operator story
- https://arjlabs.com/contact — topic-led direct email links
- https://arjlabs.com/analyzer — free instant static site analysis: paste a URL, get robots/sitemap/JSON-LD/LLMO/meta/performance-basics results on-page, no email required

## ARJ Labs Web Studio
ARJ Labs Web Studio creates original websites built to be understood, trusted, and found. Offer: $300 to launch with onboarding included; $299/mo Growth Engine. For small business owners, contractors, trades, and local services. Help customers find you on Google and through AI with clear business, service, and location information. No guaranteed AI recommendations.

### Growth Engine
$299/mo is the single published monthly program: fast, secure hosting included, no extra cost; Google Business Profile managed and monitored (not automated through an API); closed-loop SEO (collect → analyze → propose → approve → publish → verify → evaluate); GEO distinct from SEO (llms.txt, FAQ schema, company-facts, AI-answer visibility tracking, manual v1); 1 suggested blog post/month from observed demand with client approval; monthly one-page report; quote-request form with instant notification; rate never increases while you are a client; you own domain, content, photos, and site files; referral = 1 free month. The combined Website + Growth Engine offer is shown alongside a Custom option, quoted for the business. Custom also offers separately quoted Dialpad business calling, texting, AI transcripts and summaries, with features depending on the plan. AI Receptionist is coming soon. We measure and report. No ranking promises. Checkpoints: 28/60/90 days.

### The Visibility Loop
The Visibility Loop is the Web Studio's measurement method inside Growth Engine: build, launch, measure, and improve. It uses observed search and page evidence, including Google Search Console where available, and evaluates changes at 28/60/90-day checkpoints. It does not promise instant rankings.

### Relationship to Epic Stays Marketing
ARJ Labs Web Studio is the horizontal website and search capability. Epic Stays Marketing is the hospitality-specific growth lane that uses that capability for independent short-term rentals. Hostaway is a specialized hospitality integration, not the center of the Web Studio offer.

## Representative public work
- https://cennami.arjlabs.com/ — local-business contractor preview
- https://bearsden.arjlabs.com/ — hospitality property website
- https://sunrise-beach-escape.arjlabs.com/ — hospitality property website
- https://seacoastsuite.arjlabs.com/ — hospitality property website

## Public venture lanes
- Epic Stays Marketing: digital growth systems for independent short-term-rental owners; not full-service property management.
- ARJ Labs Web Studio: original websites, Growth Engine ($300 launch, $299/mo), and measured improvement for owner-operated local businesses.
- Latchcrate: reusable moving-box rentals for DIY moves on the New Hampshire Seacoast.
- Short-Term Rental Operations: centered on The Bear's Den in Ludlow, Vermont; broader operating identity remains intentionally unnamed.

## Contact
Email: alex@arjlabs.com