Labs directory

Pick a bench. Each one is a live working front.

ARJ Labs is the umbrella lab. These are the businesses and practice areas underneath — written for the public web, not an internal ops wiki.

Hospitality

Port City Stays

Full-service short-term rental management on the New England Seacoast. Founded by Alex; operated with a lean team across cleaning, field ops, finance, and guest experience.

Portsmouth NH Hampton / Rye Newburyport Amesbury Eliot / Kittery ME

What this lab is about

  • Owner partnerships: co-host and full-management models
  • Guest journey systems (PMS + automation stack)
  • Local operations that protect reviews and owner trust
  • Growth toward direct booking and stronger brand presence
Mountains · Growth Stack

Double Diamond Stays

Independent vacation-home growth systems, proven first on 56 Main Street in Ludlow, Vermont. Pricing Pro, multi-channel distribution (Airbnb, Vrbo, Booking.com, and more), guest email campaigns from WiFi capture, property websites, and social demand systems.

Focus

  • Owner-facing Growth Stack for independent homes
  • 56 Main Street case study — same property, better systems
  • Mountain inventory presentation without marketplace-only dependence
Ownership

Real estate & RGA

Personal and family-adjacent property work, including long-term rental holdings. This lane stays high-level on the public site — no private deal rooms, no internal numbers.

How to think about it

  • Operator who also owns and improves property
  • Long-term rental mindset alongside STR craft
  • Practical renovations and asset care over speculation cosplay
Intelligence

AI Lab

Not demo-ware. ARJ Labs uses multi-agent systems for coordination, research, drafting, site work, and operational support — with a human still owning judgment and approvals.

What we actually do

  • Always-on coordinator agents (Hermes and specialists)
  • Second-brain / knowledge systems for messy real businesses
  • Routing work across models and tools instead of one-chat miracles
  • Advisory and build help for operators who want AI that ships
Demand

Marketing & growth

Brand systems, content, local presence, and conversion paths for hospitality and founder-led companies. Cute is a strategy when it makes you memorable — not when it hides weak ops.

  • Brand worlds (like this claymation Labs identity)
  • Site + funnel builds
  • Content and social systems
  • Direct booking / offer clarity
Machinery

Ops & tools

Playbooks, automation, and internal tooling patterns learned from running real stays and teams. Public pages stay conceptual; sensitive SOPs and guest data never live here.

  • Operator cadences and role lanes
  • Automation boundaries (what can auto, what needs a human)
  • Tooling experiments worth stealing